Product Design

I primarily research and design digital products like interactive marketing communications, immersive web experiences, and usable app interfaces.

I am an experienced leader in design thinking using the basic cycle of empathizing, ideating, prototyping, and testing — to deliver quality experiences to the right audience.

Amongst many other tasks — I produce, present, and deliver:

  • Design Sprint Workshops

  • Heuristic Evaluations

  • User Interviews + Surveys

  • Empathy Mapping + Persona Development

  • Information Architecture

  • Card Sorting + Tree Testing

  • User Stories + Journeys

  • Wireframing + Prototyping

  • Usability Testing

  • Conversion Rate Optimization

 

PERSONA DEVELOPMENT

 

JOURNEY MAPPING

Customer Centric Experience Diagramming

The Modern E-Commerce Funnel

Every step from stranger to advocate in one place

 

WIREFRAMING + PROTOTYPING

Wire framing can rapidly accelerate the design process with great attention to the usable experience separate to the immersive experience — this is helpful when contour bias can impede progress. In short, I steer products away from the uncanny valley during the design process.

Wire framing can rapidly accelerate the design process with great attention to the usable experience separate to the immersive experience — this is helpful when contour bias can impede progress. In short, I steer products away from the uncanny valley during the design process.

Using a design library enables designers to build immersive and usable interfaces that scale no matter the size of the project.

Using a design library enables designers to build immersive and usable interfaces that scale no matter the size of the project.

 

VISUAL + MOTION DESIGN

Native + Web Based Apps

Native + Web Based Apps

Motion Design

Motion Design

Immersive + Usable

Immersive + Usable

Instructional Design

Instructional Design