bretterick studio + lab
 

Hi. I'm Brett.

 

SLC based Product Designer and Art Director. Sometimes I make pictures.

 
 
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I wear different hats

 
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This is my portfolio

Pick a section…or just keep scrolling.

 
 
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Product Design

I primarily research and design digital products like interactive marketing communications, immersive web experiences, and usable app interfaces.

I am an experienced leader in design thinking using the basic cycle of empathizing, ideating, prototyping, and testing — to deliver quality experiences to the right audience.

Amongst many other tasks — I produce, present, and deliver:

  • Design Sprint Workshops

  • Heuristic Evaluations

  • User Interviews + Surveys

  • Empathy Mapping + Persona Development

  • Information Architecture

  • Card Sorting + Tree Testing

  • User Stories + Journeys

  • Wireframing + Prototyping

  • Usability Testing

  • Conversion Rate Optimization

 

PERSONA DEVELOPMENT

 

JOURNEY MAPPING

Customer Centric Experience Diagramming

The Modern E-Commerce Funnel

Every step from stranger to advocate in one place

 

WIREFRAMING + PROTOTYPING

Wire framing can rapidly accelerate the design process with great attention to the usable experience separate to the immersive experience — this is helpful when contour bias can impede progress. In short, I steer products away from the uncanny valley during the design process.

Wire framing can rapidly accelerate the design process with great attention to the usable experience separate to the immersive experience — this is helpful when contour bias can impede progress. In short, I steer products away from the uncanny valley during the design process.

Using a design library enables designers to build immersive and usable interfaces that scale no matter the size of the project.

Using a design library enables designers to build immersive and usable interfaces that scale no matter the size of the project.

 

VISUAL + MOTION DESIGN

Native + Web Based Apps

Native + Web Based Apps

Motion Design

Motion Design

Immersive + Usable

Immersive + Usable

Instructional Design

Instructional Design

 
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Art Direction

Lifetime student of the Elements + Principles of Design.

  • Brand Strategy

  • Brand Style Guide

  • Direct Response Campaigns

  • Product Launches

  • Automated Marketing

  • Traditional Advertising

  • Print Design + Production

  • Event Based Marketing

  • Unique Trade Show Experiences

 

BRANDING

Rebrand + Tagline Copywriting

Rebrand + Tagline Copywriting

Product-Line Definition

Product-Line Definition

Freemium Product Tiers

Freemium Product Tiers

Destination + Lifestyle

Destination + Lifestyle

 

DATA VISUALIZATION

Social Media Content Production

Social Media Content Production

Complex Data Distilled Beautifully

Complex Data Distilled Beautifully

Static + HTML5 Display Ads

Static + HTML5 Display Ads

Product, Price, Place, Promotion

Product, Price, Place, Promotion

 

ADVERTISING

Non-Profit Fundraising

Non-Profit Fundraising

Targeted Audiences

Targeted Audiences

Be Seen. Say it on a bottle.

Be Seen. Say it on a bottle.

Lead Generation

Lead Generation

Event Based Marketing

Event Based Marketing

 

PRINT

Book It

Book It

Screen Printing

Screen Printing

Let's Talk Lettra

Let's Talk Lettra

Illustration

Illustration

 
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PHOTOGRAPHY

My design roots sprouted from lighting and studying characters on film. I live to build compositions that tell stories and convey emotions.

 
Studio

Studio

Photojournalism

Photojournalism

Environmental

Environmental

Wet Plate

Wet Plate

Corporate

Corporate

Lifestyle

Lifestyle

Mood

Mood

Large Format

Large Format

Street

Street

Instant Film

Instant Film

Character Study

Character Study

Tilt + Shift

Tilt + Shift

Wall of clients

I'm proud to have collaborated with these, and many other great brands, products, and experiences.

 
adidas
arcteryx
black diamond
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columbia
dynafit
mammut
marmot
mtnhardwear
patagonia
reef
skullcandy
smartwool
smith
sorel
thenorthface
thule
timex
 

Case Studies

So much of the design process is invisible in the final product. The path to simplicity can be anything but. Here are a few lessons I’ve learned along the way.

Let's Work
Together

I want to hear about your next project or creative idea. Send me an email, or connect with me on social media.