Art Direction • UI/UX • Experience Design • Service Design • Visual Design
Creative Direction
I am a lifetime student of the elements + principles of design. I love to use visual design to solve all types of communication needs. Using design thinking, I help clients share the right message to the right audience.
I primarily research and design digital products like interactive marketing communications, immersive web experiences, and usable app interfaces.
I am an experienced leader in design thinking – ie. using the basic cycle of empathizing, ideating, prototyping, and testing — to deliver quality experiences at targeted audiences.
Amongst many other tasks — I produce, present, and deliver:
(Re)Brand Strategy + (Re)Brand Identity
Style Guide Definition
Automated Direct Response Campaigns
Product Launch Roadmaps
Traditional + Digital Marketing
Print Design + Pre-Press Production
Event Based Marketing
Unique Trade Show Experiences
Design Sprint Workshops
Heuristic Evaluations
User Interviews
Empathy Mapping
Card Sorting + Tree Testing
User Stories + Journeys
Usability Testing
Conversion Rate Optimization
Commissions are Now available
I’ve had so many of you reach out for tintype portraits that I made a booking calendar where you can easily schedule a session. Take a look for availability and pricing details.
Brand Strategy + Logo Design
It’s so much more than a logo! I build visual identities that demonstrate its values, speak in a consistent tone, and create a memorable impression.
Briggs Capital Partners
2021
Bretterick Studio + Lab
2020
Cranky Sam
2019
Atomic Tours
2018
Plank Fitness
2017
Helix Education
2016
Alliance Health
2015
Pura Cleaning Co.
2014
Benegas Brothers Expeditions
2012
Hidden Peak Teahouse
2013
Legacy Food Storage
2011
Desert Mountain Guides
2010
Brand Strategy + Style Guide
Behind any great creative project is great research, a great creative brief, and a cohesive strategy.
Advertising
Lead Generation
Engaging Landing Pages
Event Based Marketing
Print + Package
So much of the customer’s experience still happens in the real world. Building a cohesive experience beyond the screen is a powerful and underutilized form of communication. Break through the noise. Build trust and make a memorable impression at some of the most important moments in the customer’s journey.
Book It
Screen Printing
Let's Talk Lettra
Non-Profit Fundraising
Be Seen. Say it on a bottle.
Package Design
Illustration
I’m much better with a camera but I love to draw when the opportunity presents itself. Illustration can be a powerful form of visual communication when clearly distilling complex ideas into basic icons.
Data Visualization
We live in a data driven world, most of my design work is based on an analysis of qualitative and quantitative data. I distill robust data sets into digestible insights to let your audience make their own informed decisions.
PERSONA DEVELOPMENT
We all cast a wide net when we think about our audience. Personas can help you focus on your audience as individuals while understanding you audience en mass. Empathy is much easier when you can see representations of your customer or user.
JOURNEY MAPPING
From beginning to end, any product experience will be an emotional journey for the customer. Do you know their pain points? Do you know when they leave? Do you know why?
Customer Centric Experience Diagramming • 2015
The Modern E-Commerce Funnel • 2017
Every step from stranger to advocate in one place • 2018
INFORMATION ARCHITECTURE
What is the best way to organize your products and services?
WIREFRAMING + PROTOTYPING
Wire framing can rapidly accelerate the design process with great attention to the usable experience separate to the immersive experience — this is helpful when contour bias can impede progress. In short, I steer products away from the uncanny valley during the design process.
VISUAL DESIGN + MOTION DESIGN
Atomic design is the process of defining the visual properties of each repeatable element of a site-wide interface. Clearly defined style guidelines can help to scale and produce digital content without a ton of overhead.
Native + Web Based Apps
Motion Design
Immersive + Usable
NOTABLE CLIENTS
I'm proud to have collaborated with many great brands, products, and people. Here are just a few.
Commissions are Now available
I’ve had so many of you reach out for tintype portraits that I made a booking calendar where you can easily schedule a session. Take a look for availability and pricing details.
Thank you for your time and interest
This page is long and there are a lot of things to look at. I really appreciate the time you took to explore my work. If you like what you see, I’d love to share my process with you and make a few plates.
You can book an appointment with me in the studio, or book me for an event. Take a look at my booking page for more info. I occasionally do demos, workshops, and events. Subscribe to my newsletter to receive updates on events.
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